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Do you love bags? I sure do!

Jagged Fin started up in 2014 when I bought a sewing machine so that I could figure out how to make a bag that fitted around my busy life. It’s super frustrating when you miss phone calls because your phone has vanished! I took some online classes, learned how to make bags, ensure the quality would be top notch, and got hooked on sewing.

My career has been mostly designing graphics for over 25 years (yikes!) for top advertising agencies in the UK and a top local newpaper here in WA.


Hi! I’m Bee, this is me procrastinating in my studio.

The Ultimate Bag in black canvas.

How to pack your Ultimate bag

Q & A

Where is the name Jagged Fin from?

I had trouble coming up with a name that reflected what I wanted to do, it had to be quirky and I came up with a lot of names that were too strange for words! I settled on Jagged Fin because it’s a combination of my son’s names, Jago and Finley, and we live near the sea. Occasionally we get to see the local dolphins and some journeying whales here.

Where is Jagged Fin based?

In Bunbury, West Australia.

What are your values?

I try to use local suppliers where possible, otherwise I try to support Australian businesses and as a last resort I order from overseas. It can be tricky to source materials in this part of the world. I aim to create as little waste as possible in my making process so I save offcuts of fabric to stuff into draught excluders or cushions for myself and recycle what I can.

How many people work at Jagged Fin?

This is a truly micro business, it’s just me! I am the designer, fabric purchaser, maker and tea lady.